The history in the LEGO business begins in 1932 the moment Ole Kirk Christiansen, a Danish father, decided to begin a business selling his hardwood toys door to door in the town of Billund, Denmark. He called his new business “Lego” – a combination of two Danish thoughts, “leg godt, ” which suggested “play well. ”
In 1958, the company’s founder, Godtfred Kristiansen, branded a system pertaining to coupling the plastic stones that would after become called PROFANO “Automatic Capturing Bricks. ” The invention allowed LEGO to create more diverse and complex toys.
After that, LEGO expanded it is offerings and began to focus on both boys and girls. It introduced a line of “Minifigures” in the mid-1970s that enclosed human data with posable arms, and also marketed earrings sets with regards to young girls.
One other expansion in 1979 saw the introduction of LEGO Space sets, here astronaut minifigures, rockets and spaceships, among other well-known themes. In 1999, the click for more LEGO Group entered the Star Battles market, launching places featuring the X-wing jet fighter and LINK Fighter.
Since the company grew, it needed to increase it is ability to create new products quickly and proficiently. To this end, it appointed management specialist Jorgen Vig Knudstorp.
This individual helped the business cut down on products on hand and reduce creation time. This individual encouraged the business to build associations with significant toy corporations, including Concentrate on, Wal-Mart and Toys ‘R’ Us.
This individual also presented LEGO Strategies, an online community where admirers could post plans for new Profano sets they wanted to check out produced. This allowed SEGLAR to test the appeal of new tips and gain feedback before committing to these people.